Our vision
Past
Looking back, the last ten years has seen an unprecedented property boom. For some companies it has meant they have been able to make money quickly irrespective of working with their customers.
However, the more far-sighted firms, including many of our clients, have seen this period as an opportunity to develop their skills, change their culture and install new, cost-effective and efficient systems.
They have used this time to become intimate with their customers with a view to developing long-term relationships and building their reputations. Why have they bothered to do this? To future-proof their businesses against a down-turn in the property industry’s fortunes of the like gripping us today.
Theirs has not been a get rich strategy. Instead, they have chosen to take the long-term, sustainable route to competitive advantage.
Present
As the recession leads to an increase in the supply of available property and gives occupiers greater power to choose with whom to do business, it should be pay-back time for those who have pre-invested.
We believe that those companies who have or can build a reputation for service and those who can operate most efficiently through having more cost effective procedures and better trained people in place, will be selected by occupiers as their preferred choice of suppliers.
It’s these companies that will survive and even prosper in these difficult times. It’s these companies that will take advantage of the downturn to create a competitive edge in the upturn…and it is these companies that are turning to RealService to help them
achieve this.
Future
We believe that RealService has an important role to play in shaping the property industry of the future. It is our vision that in the future:
- Property companies will become brands or even ‘super brands’
- Property businesses will be better understood and valued for a consistently high level of service
- The property industry’s customers will be more knowledgeable with information at their finger tips to help them make informed decisions about which suppliers are best
- Service quality and performance will be measured on a consistent basis across
the world - The products and services offered by the real estate industry will become more clearly defined and differentiated as opposed to an amorphous mass where one size fits all
- Proper relationships between suppliers and customers will prosper in line with other industries i.e. founded on a partnership style of doing business where mutual understanding/symbiotic relationships exist
- The property industry will become more transparent about the way it does business and the costs of doing business
- The property industry will move from being self-focused to being obsessively customer-focused (or customer inspired as we like to put it)
- The property industry will play a leading role in demonstrating how industry can minimise its impact on the environment and actively work with its customers to minimise their impact too
- The property industry will develop a clearer understanding of the link between adopting customer service strategies and performance